[WATCH NOW: How Zak Heath found his confidence through natural make-up
](https://planetwoo.itv.com/posts/popworks-originals-interview-zak-heath)

[WATCH NOW: Chet Lo on the healing power of fashion
](https://planetwoo.itv.com/posts/popworks-chet-lo-interview)

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[WATCH NOW: How Mata Mariélle went from fine art to makeup supremo
](https://planetwoo.itv.com/posts/popworks-originals-interview-mata-marielle)

[WATCH NOW: Zak Abel is learning to trust the universe
](https://planetwoo.itv.com/posts/popworks-originals-interview-zak-abel)

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breathe

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feel good films

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higher frequencies

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life in love

"gen z's attention span is longer than you think"

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main character

"with shows like nature's calling woo wants to eschew tropes of the wellness industry"



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nature’s calling

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no wrong answers

"the bigger trip taps into woo’s wider mission to turn generation anxious into generation zen, and reveals there are in fact many benefits to using drugs (if you know what you’re doing)"

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the bigger trip

“there are quite a lot of clickbaity terms when it comes to dealing with mental health in the current online sphere. i was aware of what woo was doing, and saw an opportunity to impact youth culture with something completely wholesome and positively focused"

the wooniverse according to...jamie flatters

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the wooniverse according to

"we wanted to promote the adoption of running amongst a diverse youth audience across the uk while driving awareness of new balance as the best running brand and highlighting the mental health benefits of running, connection with nature and community"

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woo x new balance presents: run your way

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woo x popworks presents: originals

"gen z want clear actions, steps and tips that will help them make an impact. we turned vmo2’s slogan _do one thing_ into captivating and practical advice, with a visually stimulating social first package"


Selected Work